The re-engagement flow

Turn dead B2B lists into buyers in 7 days.

Most brands let old leads rot. Five emails over seven days, each with one job: wake them up, give value, prove it works, make a simple offer, then clean the list.

Built for

B2B brands selling physical product — saunas, ice baths, furniture, lighting — to gyms, hotels, spas, designers and showrooms.

Run it on
  • Inactive leads — no opens, clicks or replies in 60–180 days
  • Stale quotes and proposals
  • Old site enquiries that went nowhere
Day 1
Email 1 of 5

Still working on this?

Pattern interrupt. Wake them up and re-qualify.

Subjects
  • Still working on your [sauna / lighting / interior upgrade] plans?
  • Quick check: [Project] still on the roadmap?
Body

Hi [First Name],

You reached out a while back about [commercial sauna setup / cold plunge station / lobby furniture / lighting package] for [their business type].

I haven't heard from you in a bit, so I wanted to check in:

  • Is [project] still on the roadmap for [Company]?
  • Or did priorities change?

If it's still relevant, I can send over a 3-minute breakdown of how brands like [similar client] are using [product] to [increase guest satisfaction / extend dwell time / raise ticket size].

Just reply “still relevant” and I'll send it.

If it's not a priority anymore, reply “pause” and I'll stop bugging you.

Best, [Your Name], [Title], [Company]

Why it works Low pressure, easy reply, and it re-qualifies the list without a hard ask. You are not selling yet. You are getting them to raise their hand.

Day 2
Email 2 of 5

Quick-win value and a mini audit

Pure value with a micro-commitment attached.

Subject
  • 3 quick wins we see in [sauna / ice bath / furniture / lighting] rollouts
Body

Hi [First Name],

Based on what we see across [gyms / hotels / spas / showrooms], there are usually three easy wins brands miss with [product]:

  1. Placement. Units tucked in dead corners instead of high-impact zones.
  2. Offer design. No clear package or upsell tied to the experience.
  3. Usage flow. Staff are not trained to drive people into the new asset.

If you want, I can do a free 5-minute audit by email. Reply with:

  • A link to your site or Instagram, and
  • A photo or plan of where you were thinking to put [product]

I'll reply with two or three specific tweaks that would make [product] actually drive revenue, not just look nice.

No call, no pitch required.

Best, [Your Name]

Why it works Specific to revenue, not to the product. The micro-commitment is what turns a dead contact into a conversation.

Day 4
Email 3 of 5

Case study proof

Install belief with a before and after, not with hype.

Subject
  • How [Client Type] turned one [sauna / lighting package] into +[X]% revenue
Body

Hi [First Name],

Quick example so you can see what good looks like.

Client: [boutique gym in [city] / design-led hotel]. Product: [sauna / cold plunge / furniture / lighting] package. Goal: [increase member value / add a premium suite tier / improve guest experience].

Here is what we did:

  • Re-designed the layout so [product] became the hero, not an afterthought
  • Built a simple offer: a [X]-minute [experience] bundled into [membership / room tier]
  • Trained the front desk to route guests into the experience

Result over 90 days:

  • [X]% increase in [membership upgrades / higher-tier bookings]
  • [Y]% higher average spend per guest using [product]

If you'd like, I can map what this might look like in your space and your numbers. Just reply “map it” and I'll sketch it out.

Best, [Your Name]

Why it works Proof reduces perceived risk. One specific client with real numbers beats every superlative you could write instead.

Day 6
Email 4 of 5

The reactivation offer

A clear, time-bound offer with a tangible deliverable.

Subject
  • Last call: want us to map your [Q3 / Q4] [sauna / lighting / ice bath] rollout?
Body

Hi [First Name],

I'll make this simple.

For the next 7 days I'm offering a free [Product Experience] Revenue Map to a handful of brands on our old interest list.

You'll get:

  • A layout suggestion for your [sauna / ice bath / furniture / lighting]
  • A simple pricing and packaging idea that matches your market
  • A rough 90-day revenue projection if you implement it

If it makes sense, we can talk about supply and install. If not, you'll still have a plan you can use with any vendor.

If you want one, reply “plan” and tell me:

  1. Location type (gym / spa / hotel / showroom / other)
  2. Space size, roughly
  3. When you're realistically looking to move (month)

I'll tell you straight if it's worth doing now or not.

Best, [Your Name]

Why it works The offer is framed as help, not pressure. Note the last line: telling them it might not be worth doing now is what makes the rest credible.

Day 7
Email 5 of 5

Breakup and single click

Clean the list and get honest answers.

Subject
  • Should I close your file?
Body

Hi [First Name],

I haven't heard back, so I don't want to keep crowding your inbox.

One quick tap and I'll know what to do:

  • Reply 1 — “We're still interested, just busy. Follow up next month.”
  • Reply 2 — “Not a priority this year. You can close my file.”
  • Reply 3 — “We already did this with another vendor.”

Whatever you send, I'll update our notes and won't chase you.

Thanks for reading this far, [Your Name]

Why it works This cleans the list, and it pulls replies out of people who were simply overwhelmed. Either way you end up with clean segments for the next campaign.

After the seven days

Everyone who raised a hand goes back into your normal nurture — value-heavy, soft calls to action, no pressure. Everyone who asked to be closed out gets closed out. Run the whole flow again next quarter on whatever has gone cold since.

Want us to build and run this on your list?

Book a call. We will look at what is sitting dead in your CRM and tell you what it is realistically worth reactivating.

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