What 15% does to a trade account
A new retailer places a $5,000 opening order through the marketplace: Faire keeps $1,250. They reorder four times that year at $5,000: Faire keeps another $3,000. One good account, $4,250 in commission in year one — and the 15% continues on every reorder after that.1 Wholesale usually sits around half your retail price. A quarter, then a sixth, of that half is the difference between a channel and a favour.
When Faire is the right call
When you sell small-ticket goods to a long tail of boutiques. When net-60 terms are what gets a hesitant shop to say yes. When you want wholesale with no admin at all. Faire is very good at that, and for a candle brand the commission can be worth it.
When Atlas is
When your buyers are not boutiques browsing an app: furniture retailers, interior studios, dealers, resorts, hotel groups, gyms. When your order values make 15–25% a five-figure line. When you want to choose the accounts instead of waiting to be found. A furniture brand opened 32 retailers and $480,000 in wholesale POs in 90 days on direct outbound.
Keep what works
Nothing stops you using both. Atlas puts you in front of the retailer; if they want Faire’s payment terms, invite them through Faire Direct and pay 0%.1 You keep the terms and the margin.