The Atlas Lead Guarantee

100 qualified leads in 14 days, or your setup fee back.

We agree on the definition before launch. If the campaign does not generate at least 100 qualified leads within the first 14 days of live sending, we refund your setup fee in full. You keep everything we built.

01 · The definition

What counts as a qualified lead?

A lead must meet all three requirements:

1. The right company

The company matches the ICP agreed during onboarding, including:

  • Industry
  • Company size
  • Location
  • Relevant buying potential

2. The right person

The lead is a relevant decision-maker or qualified buying influencer. Generic inboxes, scraped contacts, and irrelevant employees do not count.

3. Real interest

The person has either:

  • Replied with relevant interest
  • Requested more information
  • Booked a meeting
  • Confirmed a relevant buying need

Every lead is recorded in your dashboard. The definition, target accounts, and counting method are approved in writing before launch.

02 · What we install

What we install.

Phase 1: Strategy

  • Buyer profile and ICP mapping
  • Offer and commission alignment
  • Target-market selection
  • Lead qualification criteria

Phase 2: Infrastructure

  • Verified prospect lists
  • Cold-email sending infrastructure
  • Landing page
  • Lead magnet
  • Cold-email campaigns
  • CRM and tracking system

Phase 3: Sales enablement

  • Sales-call script
  • Objection-handling training
  • Follow-up system
  • Lead nurture sequences
  • Reply-routing process

Phase 4: Performance

  • Live campaign dashboard
  • Weekly performance review
  • Campaign optimization
  • Lead-count tracking
  • Guarantee measurement
03 · The mechanics

How it works.

Before launch

We agree in writing on:

  • Your ICP
  • Target market
  • Qualified-lead definition
  • Campaign assets
  • Client approval deadlines
  • Response and follow-up requirements

You approve the campaign before sending begins.

Launch

The 14-day period starts when the approved campaign begins live sending. It does not start at signing or during onboarding.

Day 14

We review the dashboard together. If the campaign produced 100 or more qualified leads, the engagement continues normally. If it produced fewer than 100 qualified leads, we refund your setup fee in full.

04 · Client requirements

Client requirements.

The guarantee applies when you:

If these requirements are not met, the guarantee period pauses until the issue is corrected.

05 · Ownership

You keep the system.

All assets are built inside accounts you own, including:

You are never locked into Atlas to access your own assets.

Start with one call.

Book a call. We will map who buys your product in volume, where your pipeline is leaking, and whether this guarantee is appropriate for your business.