Almost everyone selling saunas and plunges emails gyms and hotels. A gym buys one box. A hotel takes two years. Here is who actually buys.
Four questions. Answer them and the order stops being an opinion.
Units per order and whether they come back. A long list of small buyers is not a big buyer.
How many sellers already email them. Empty inbox, more replies.
A real name, a real email, at scale. A buyer we cannot find is worth nothing.
Some buyers are huge and take two years. Big is not the same as good.
Studios where you sit in a hot sauna, then jump in a cold plunge.
The equipment is the business. They cannot open the doors until they buy, they need 8 to 16 units on day one, and the owner picks the brand himself. No committee.
We reach the owner while the studio is still being built and the brand is still open.
People who bought the rights to open 5, 10 or 30 studios.
He did not buy one studio. He bought the right to open ten. One yes becomes an order every time he opens a new site. Far more of these get signed than built.
We pull the public franchise owner lists and email him in the gap between signing and building.
Local shops that already sell hot tubs and install them.
They already have the showroom, the install crew and the customers. Hot tub sales are slow, so they want something new to sell. And they reorder forever.
We sell to them like a partner: their margin per unit, not our product features.
Clinics selling IV drips, skin treatments and anti-ageing.
Cash, not insurance, so the money moves fast. A $30k plunge pays back in about four months. Easy to find, but the busiest inbox on this list.
We strip out the day spas and sell it as money per treatment room.
Clinics that fix injured people and treat athletes.
They already believe in ice and heat, so there is nothing to explain. They want cash clients instead of insurance. But they only buy one or two units.
Simple message: a recovery membership is how you stop waiting on insurance.
People who own 10 to 40 holiday rentals.
A sauna gets more bookings at a higher nightly price, and the owner can check that himself. He owns twenty cabins, not one. Almost nobody sells to him.
We find the owner behind the listings and talk nightly rate, never wellness.
Local gyms owned by one person, not the chains.
Everyone puts gyms first. That is the mistake. A gym buys one box. A studio buys twelve before it opens. More gyms is not more units, and their inbox is the busiest in fitness.
Filtered by size and run underneath the top four, never instead of them.
Member clubs — golf, tennis, padel, city athletic clubs.
Real money and no argument about price. Members ask for it by name. But a committee approves it and budgets are set in autumn.
We time the emails to the autumn budget window and hit the GM and facilities manager together.
Stations using heat and cold to protect their people.
The emptiest inbox in the market. Firefighters face a higher cancer risk and departments get government money for it. But they can only buy when a grant opens.
One small campaign off the public station lists, timed to grant windows.
Training centres for serious athletes and teams.
Big orders and an obvious need. But the old hydrotherapy brands already own these relationships, and the money only appears when they build.
We email off build announcements, not on a schedule.
People who tow saunas and ice baths to events.
Fastest yes on the whole list, and they wear units out and replace them every two or three years. The orders are just small.
Cheap list, quick campaign, sold on earnings per event.
The people hotels pay to choose and order equipment.
The hotel manager was never the buyer. One purchasing firm picks the equipment for thirty hotels a year. But it takes a year to get in, and blasting it burns the list.
A named list built by hand. Introductions and spec sheets, no mass sending.
Above it, people buy a whole room of units. Below it, they buy one box.
Above it we count replies every week. Below it we count meetings every quarter.
Still being built, or already open? A place still being built has not picked a brand yet.
Not slow buyers. Bad buyers. They burn your sending reputation and give nothing back.
Tap a number to see only that type, or search it.
| # | Company | Type of buyer | City | Country | Name | Job title | Stage | Units | Why now | Where we found them |
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Companies go into the LEADS list at the bottom of this page. Search, filters and counting already work.